Did you know that 65% of your audience are visual learners? One of the most powerful methods you can use for video marketing is to educate your audience. And the great thing is that education comes in many forms. For example, you can teach your customers how to use your product or service and provide useful tips on how to make the most of it. Or you can create a webinar to showcase your industry knowledge, position your brand as a thought leader, add value to your consumers’ lives and collect leads in the process.
3. General on-site optimization. On-site optimization is a collection of tactics, most of which are simple to implement, geared toward making your website more visible and indexable to search engines. These tactics include things like optimizing your titles and meta descriptions to include some of your target keywords, ensuring your site’s code is clean and minimal, and providing ample, relevant content on every page. I’ve got a huge list of on-site SEO tactics you can check out here.
When we talk about marketing on the internet, we're talking about driving traffic or boosting visibility via a number of means. Any type of advertising done on the internet to promote any product, person, service, business or place for that matter, can be deemed as online marketing. However, to succeed in this arena, whether it's SEO, social media, email marketing or beyond, you need to ensure you adhere to the three pillars of trust first and foremost. http://youtube.com/watch?v=tAcs7qzygT4
We have a saying that “good data” is better than “big data.” Bid data is a term being thrown around a lot these days because brands and agencies alike now have the technology to collect more data and intelligence than ever before. But what does that mean for growing a business. Data is worthless without the data scientists analyzing it and creating actionable insights. We help our client partners sift through the data to gleam what matters most and what will aid them in attaining their goals.
The largest search engines, Google, Bing and Yahoo, each have fairly simple programs to get started. You determine the key words or search phrase as well as the amount you are willing to spend (per click and/or per day). Most of them offer simple programs that require filling out a form and putting a certain amount of money down as credit. Like anything new, start small with paid SEM and add complexity (and budget) as you learn more and see results over time.
Cross-platform measurement: The number of marketing channels continues to expand, as measurement practices are growing in complexity. A cross-platform view must be used to unify audience measurement and media planning. Market researchers need to understand how the Omni-channel affects consumer's behaviour, although when advertisements are on a consumer's device this does not get measured. Significant aspects to cross-platform measurement involves de-duplication and understanding that you have reached an incremental level with another platform, rather than delivering more impressions against people that have previously been reached (Whiteside, 2016). An example is ‘ESPN and comScore partnered on Project Blueprint discovering the sports broadcaster achieved a 21% increase in unduplicated daily reach thanks to digital advertising’ (Whiteside, 2016). Television and radio industries are the electronic media, which competes with digital and other technological advertising. Yet television advertising is not directly competing with online digital advertising due to being able to cross platform with digital technology. Radio also gains power through cross platforms, in online streaming content. Television and radio continue to persuade and affect the audience, across multiple platforms (Fill, Hughes, & De Franceso, 2013).
An omni-channel approach not only benefits consumers but also benefits business bottom line: Research suggests that customers spend more than double when purchasing through an omni-channel retailer as opposed to a single-channel retailer, and are often more loyal. This could be due to the ease of purchase and the wider availability of products.
Before your start filming, set a music budget and research your local copyright laws. Copyright law can be very difficult to decipher, especially when you’re dealing with digital content. Bottom line: Most music isn’t free. If you use another artist’s music without permission or proper licensing, you risk video removal and legal action. In order to avoid copyright infringement, you’ll need to find royalty free tunes or pay a composer to create an original score. Royalty free songs aren’t free to use; they’re quality songs available for a single flat fee. This means you don’t have to worry about paying additional licensing fees or royalties in the future. YouTube, Pond5, and PremiumBeat are all great sites to find royalty free music. https://www.youtube.com/watch?v=tAcs7qzygT4&app=m
Going into network marketing? Understand that if you're not close to the top of the food chain there, your ability to generate any serious amount of income will be limited. Be wary of the hype and the sales pitches that get you thinking that it's going to work the other way. Simply understand that you're going to have to work hard no matter what you pick to do. Email marketing? Sure. You can do that. But you'll need a massive and very targeted list to make any dent.
On April 24, 2012 many started to see that Google has started to penalize companies that are buying links for the purpose of passing off the rank. The Google Update was called Penguin. Since then, there have been several different Penguin/Panda updates rolled out by Google. SEM has, however, nothing to do with link buying and focuses on organic SEO and PPC management. As of October 20, 2014 Google has released three official revisions of their Penguin Update. https://www.youtube.com/watch?v=tAcs7qzygT4&hc_location=ufi
Search engine marketing (SEM) uses paid search ads to get more web traffic through web search. It is different from Search Engine Optimization (SEO), in which you optimize your website without paying the search engines to rank higher on “organic” search results. Marketing freelancers on platforms like Upwork understand this difference and achieve ROI from SEM by employing a mix of strategies detailed in this article:
Lastly, 2018 has brought about a penchant for the authentic and raw. According to HubSpot Research, consumers and customers actually prefer lower quality, “authentic” video over high-quality video that seems artificial and inauthentic. What does this mean for you? That video is within reach for businesses of virtually any size — team and budget, alike.
One of the most enduring misconceptions about search engine marketing is that whomever has the largest advertising budget wins. Although a larger advertising budget can certainly be advantageous, especially when targeting highly competitive keywords, but it’s far from a requirement for success with search engine marketing. This is because all ads go through a process known as the ad auction before appearing alongside search results. For the purposes of this explanation, we’ll be focusing on the ad auction in Google AdWords.
A strategy that is linked into the effectiveness of digital marketing is content marketing. Content marketing can be briefly described as "delivering the content that your audience is seeking in the places that they are searching for it". It is found that content marketing is highly present in digital marketing and becomes highly successful when content marketing is involved. This is due to content marketing making your brand more relevant to the target consumers, as well as more visible to the target consumer. https://youtube.com/watch?v=-cQxd1gS88s&app=desktop
Ad groups allow for each campaign to be further subcategorized for relevance. In our hardware store example, one ad group could be for different types of rakes or varying models of leaf blowers. For the power tools campaign, one ad group might focus on power drills, while another could focus on circular saws. This level of organization might take slightly longer to set up initially, but the rewards – namely higher CTRs at lower cost – make this effort worthwhile in the long run.
Consumers today are driven by the experience. This shift from selling products to selling an experience requires a connection with customers on a deeper level, at every digital touch point. TheeDesign’s internet marketing professionals work to enhance the customer experience, grow your online presence, generate high-quality leads, and solve your business-level challenges through innovative, creative, and tactful internet marketing.
A custom YouTube end card or end screen is a graphic that appears near the end of a video. The graphic includes a clickable call to action. Many people use end cards to increase email newsletter subscriptions, promote resources or highlight other YouTube videos. You can only use end cards if you are in the YouTube Partner Program, on videos of 25 seconds or longer. Consider hiring someone to create a custom end card graphic to capture viewers’ attention.
YouTube, on the other hand, is meant for an audience who wants to watch video. That means the site can offer what other social media sites can’t: long-form content. Longer content is typically meant to engage audiences further along the buyer’s journey, so your YouTube channel can include video assets like webinars and product demos (videos like these would likely not do well on Facebook!). This type of content is perfect for enticing viewers to travel to your website to learn more, and move even further through the sales funnel.
A good headline. Your headline should be compelling and direct, interesting but not so clever that the topic of the page isn’t still obvious. A compelling headline tells someone they’ve found what they’re looking for and encourages them to read on. Try to match your heading with a trigger word (i.e., why, why, how, or when) that matches the visitor’s intent. https://www.youtube.com/v/tAcs7qzygT4
Building trust within your digital community of potential clients, existing customers, and possible employee candidates should be a goal in your video marketing strategy. If you imagine a video marketing funnel, the top of the funnel type of videos should aim to introduce your company’s service or product and then explain how it can help solve a problem.
An Internet marketing campaign is not an isolated, one-off proposal. Any company that plans on using it once is certain to continue to use it. An individual who is knowledgeable about all aspects of an Internet marketing campaign and who has strong interpersonal skills is well-suited to maintain an ongoing managerial role on a dedicated marketing team.
When you ask your friends which online video platform they use, the answer you probably hear the most is YouTube. YouTube is the largest video hosting platform, the second largest search platform after Google, and the third most visited website in the world. Every single day, people watch over five billion videos on YouTube. It’s also free to upload your videos to YouTube and optimize them for search.
Your site’s URL structure can be important both from a tracking perspective (you can more easily segment data in reports using a segmented, logical URL structure), and a shareability standpoint (shorter, descriptive URLs are easier to copy and paste and tend to get mistakenly cut off less frequently). Again: don’t work to cram in as many keywords as possible; create a short, descriptive URL.
There are also a few more similarities. All of these marketing methods are measurable to an extent never seen in any other media. Every click can be measured – where and when it came – and followed through to the conversion, the sale and the lifetime customer value. This feedback loop creates optimization opportunities that can create huge incremental improvements in your SEM campaigns.
Test and Listen. Think you can record the perfect voice over in just one take? Think again! Invest in a good pair of headphones and keep an eye on your audio quality throughout the recording process. It’s easier to get a new take of audio than trying to fix it during the editing process. We recommend running through your script a few times, especially the first few paragraphs, to ensure that your voice is fully warmed up. If you hear popping or hissing sounds, try standing further away from the mic or invest in a pop filter.
Ask for a technical and search audit for your site to learn what they think needs to be done, why, and what the expected outcome should be. You'll probably have to pay for this. You will probably have to give them read-only access to your site on Search Console. (At this stage, don't grant them write access.) Your prospective SEO should be able to give you realistic estimates of improvement, and an estimate of the work involved. If they guarantee you that their changes will give you first place in search results, find someone else.
However, if you are seasoned online marketer, and you've built a substantial following, then marketing as an affiliate might be the right fit. Jason Stone from Millionaire Mentor has built a seven-figure business with affiliate marketing, while David Sharpe from Legendary Marketer has built up an eight-figure business by creating an army of affiliates that market products in collaboration with his team.
4. The facets of content marketing. Though content marketing can be treated as a distinct strategy, I see it as a necessary element of the SEO process. Only by developing high-quality content over time will you be able to optimize for your target keywords, build your site’s authority, and curate a loyal recurring audience. You should know the basics, at the very least, before proceeding with other components of SEO. https://youtube.com/watch?v=-cQxd1gS88s
Before you can create YouTube video ads as part of your marketing campaign, you must link your AdWords account to your YouTube account. Then you’ll need to import your video into AdWords - or create it if it doesn’t already exist. Once you upload the video, you’ll be able to choose a thumbnail and write some appealing ad text to encourage viewers to watch. The next step is to choose your target audience and budget. Provide some billing information, and you’re ready to run your first video ad.
Our agency can provide both offensive and defensive ORM strategies as well as preventive ORM that includes developing new pages and social media profiles combined with consulting on continued content development. Our ORM team consists of experts from our SEO, Social Media, Content Marketing, and PR teams. At the end of the day, ORM is about getting involved in the online “conversations” and proactively addressing any potentially damaging content.
In this new world of digital transparency brands have to be very thoughtful in how they engage with current and potential customers. Consumers have an endless amount of data at their fingertips especially through social media channels, rating and review sites, blogs, and more. Unless brands actively engage in these conversations they lose the opportunity for helping guide their brand message and addressing customer concerns.
Do you regularly publish helpful, useful articles, videos or other types of media that are popular and well produced? Do you write for actual human beings rather than the search engine itself? Well, you should. Latest research from Searchmetrics on ranking factors indicates that Google is moving further towards longer-form content that understands a visitor’s intention as a whole, instead of using keywords based on popular search queries to create content.
At this point, the consumer is weighing their options and deciding on the purchase. Therefore, the goal of this kind of video is to make your audience visualize themselves using your product or service — and thriving. There’s a reason 4X as many customers would rather watch a video about a product than read about it. Videos are able to display functionality and leverage emotions in ways a product description never could.
Search results are presented in an ordered list, and the higher up on that list a site can get, the more traffic the site will tend to receive. For example, for a typical search query, the number one result will receive 40-60% of the total traffic for that query, with the number two and three results receiving significantly less traffic. Only 2-3% of users click beyond the first page of search results. http://www.youtube.com/watch?feature=player_embedded&v=tAcs7qzygT4
Keyword analysis. From nomination, further identify a targeted list of keywords and phrases. Review competitive lists and other pertinent industry sources. Use your preliminary list to determine an indicative number of recent search engine queries and how many websites are competing for each keyword. Prioritize keywords and phrases, plurals, singulars and misspellings. (If search users commonly misspell a keyword, you should identify and use it). Please note that Google will try to correct the term when searching, so use this with care.
A variety of methods can increase the prominence of a webpage within the search results. Cross linking between pages of the same website to provide more links to important pages may improve its visibility. Writing content that includes frequently searched keyword phrase, so as to be relevant to a wide variety of search queries will tend to increase traffic. Updating content so as to keep search engines crawling back frequently can give additional weight to a site. Adding relevant keywords to a web page's meta data, including the title tag and meta description, will tend to improve the relevancy of a site's search listings, thus increasing traffic. URL normalization of web pages accessible via multiple urls, using the canonical link element or via 301 redirects can help make sure links to different versions of the url all count towards the page's link popularity score.
For example, what are the quality and quantity of the links that have been created over time? Are they natural and organic links stemming from relevant and high quality content, or are they spammy links, unnatural links or coming from bad link neighborhoods? Are all the links coming from the same few websites over time or is there a healthy amount of global IP diversification in the links?
AdWords is recognized as a web-based advertising utensil since it adopts keywords which can deliver adverts explicitly to web users looking for information in respect to a certain product or service. It is flexible and provides customizable options like Ad Extensions, access to non-search sites, leveraging the display network to help increase brand awareness. The project hinges on cost per click (CPC) pricing where the maximum cost per day for the campaign can be chosen, thus the payment of the service only applies if the advert has been clicked. SEM companies have embarked on AdWords projects as a way to publicize their SEM and SEO services. One of the most successful approaches to the strategy of this project was to focus on making sure that PPC advertising funds were prudently invested. Moreover, SEM companies have described AdWords as a practical tool for increasing a consumer’s investment earnings on Internet advertising. The use of conversion tracking and Google Analytics tools was deemed to be practical for presenting to clients the performance of their canvas from click to conversion. AdWords project has enabled SEM companies to train their clients on the utensil and delivers better performance to the canvass. The assistance of AdWord canvass could contribute to the growth of web traffic for a number of its consumer’s websites, by as much as 250% in only nine months. Internet Marketing Click Here