In a disconnected digital world, people are seeking out ways in which they can feel a sense of engagement and connection. That’s one explanation for how authentic storytelling through the use of video is proven to increase engagement. Whether it’s through actions like comments, likes, or shares, if people are responding to your video marketing content, that’s a great sign that you’re on the right track. 

Video Marketing is a good way to promote your business. However, it’s not that an easy task and sometimes you need a help from your co-workers like graphic designers if you don’t know how to create or draw your own icon or image to be used in the video. Though you can get from free stock photos and icons sites to compile it for your video, I think it’s better if you create your own.

There is a heap of sales clutter on the Internet that is actively annoying and repelling your customers. Don’t let your brand be that guy – instead, your video should be centred around the story and not the sale. Remember: the same rules that apply for written content marketing apply for video marketing – concentrate on the value you’re providing for your customers.


The winners of the auction are generally determined by something called ad rank—a rank that considers the maximum bid set by each advertiser, which can range from pennies to unlimited (within certain restrictions), and an ad’s Quality Score. Other factors that influence an auction include the type of device being used, the searcher’s language preferences, their location, and the time of day.
Okay, if you're still with me, fantastic. You're one of the few that doesn't mind wading through a little bit of hopeless murkiness to reemerge on the shores of hope. But before we jump too far ahead, it's important to understand what online marketing is and what it isn't. That definition provides a core understanding of what it takes to peddle anything on the web, whether it's a product, service or information.
The majority of new websites created today are built upon WordPress. QuickSprout.com is built on WordPress and most of my readers have site using this popular CMS. I find most people get the basics pretty good for WordPress and SEO, but we’re going to take things a bit further in this section. You’ll find a detailed walkthrough of setting up the SEO for WordPress plugin, improving your WordPress speed and performance, creating a custom author page and more. https://www.youtube.com/e/-cQxd1gS88s
Lastly, 2018 has brought about a penchant for the authentic and raw. According to HubSpot Research, consumers and customers actually prefer lower quality, “authentic” video over high-quality video that seems artificial and inauthentic. What does this mean for you? That video is within reach for businesses of virtually any size — team and budget, alike.
In 2013, the Tenth Circuit Court of Appeals held in Lens.com, Inc. v. 1-800 Contacts, Inc. that online contact lens seller Lens.com did not commit trademark infringement when it purchased search advertisements using competitor 1-800 Contacts' federally registered 1800 CONTACTS trademark as a keyword. In August 2016, the Federal Trade Commission filed an administrative complaint against 1-800 Contacts alleging, among other things, that its trademark enforcement practices in the search engine marketing space have unreasonably restrained competition in violation of the FTC Act. 1-800 Contacts has denied all wrongdoing and is scheduled to appear before an FTC administrative law judge in April 2017.[29]
When a search engine user in the targeted area searches for the keywords or keyphrases that you chose, your ad enters an immediate online auction. Your ad is displayed when it matches bid and relevancy criteria, so you want to make sure that you have an appropriate budget size, and that you are bidding on keyphrases relevant to your products/services (such as those indicated on your website or landing page). You are not charged when your ad is displayed, but rather when someone clicks on your ad to take further action.
Cross-platform measurement: The number of marketing channels continues to expand, as measurement practices are growing in complexity. A cross-platform view must be used to unify audience measurement and media planning. Market researchers need to understand how the Omni-channel affects consumer's behaviour, although when advertisements are on a consumer's device this does not get measured. Significant aspects to cross-platform measurement involves de-duplication and understanding that you have reached an incremental level with another platform, rather than delivering more impressions against people that have previously been reached (Whiteside, 2016).[42] An example is ‘ESPN and comScore partnered on Project Blueprint discovering the sports broadcaster achieved a 21% increase in unduplicated daily reach thanks to digital advertising’ (Whiteside, 2016).[42] Television and radio industries are the electronic media, which competes with digital and other technological advertising. Yet television advertising is not directly competing with online digital advertising due to being able to cross platform with digital technology. Radio also gains power through cross platforms, in online streaming content. Television and radio continue to persuade and affect the audience, across multiple platforms (Fill, Hughes, & De Franceso, 2013).[45]

Whether you’re looking for more impressions, more views, increased conversion rates, increased engagement, better rankings, better brand awareness, recognition, and recall—or you just want your online viewers to get to know your company from a different perspective—getting video marketing services from a reputable video marketing agency is a smart bet.

A content specialist needs to be a Jack or Jill of all trades, utilizing excellent written and verbal communication skills, above-average computer literacy, and a natural interest in trends. This job is ultimately about translating the key aspects of the product into content the target demographic finds appealing. This is part art, part critical thinking, and 100% attention to detail.


The fee structure is both a filter against superfluous submissions and a revenue generator. Typically, the fee covers an annual subscription for one webpage, which will automatically be catalogued on a regular basis. However, some companies are experimenting with non-subscription based fee structures where purchased listings are displayed permanently. A per-click fee may also apply. Each search engine is different. Some sites allow only paid inclusion, although these have had little success. More frequently, many search engines, like Yahoo!,[18] mix paid inclusion (per-page and per-click fee) with results from web crawling. Others, like Google (and as of 2006, Ask.com[19][20]), do not let webmasters pay to be in their search engine listing (advertisements are shown separately and labeled as such).
The growing capability of the internet and its role as primary media consumption tool has compelled companies to consider video content as an element of their integrated web marketing campaigns. Consumers spend 5.5 hours watching videos every day on average, and about 20 percent of that time is spent on digital content. Video marketing helps businesses appeal to the growing demographic of internet users who watch video clips on the web.
A content specialist needs to be a Jack or Jill of all trades, utilizing excellent written and verbal communication skills, above-average computer literacy, and a natural interest in trends. This job is ultimately about translating the key aspects of the product into content the target demographic finds appealing. This is part art, part critical thinking, and 100% attention to detail.
White balance tells your camera the color temperature of the environment you’re shooting in. Different types of light have different colors. For example, incandescent bulbs (like what many people put in a lamp) have a very warm color. The florescent lights (if you’re reading this in an office, look up) are a little bit cooler. Daylight is cooler yet. Before you begin shooting, you have to adjust your camera’s white balance according to your setup. http://youtube.com/v/tAcs7qzygT4
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