When you use online video in your digital marketing strategy, you have the perfect opportunity to enhance your brand’s message and drive your company persona home. Through simple features like design and branding, to more advanced features like voice and content, video marketing is the ideal tool to strengthen your brand identity and make sure that your customers know who you are.
In the beginning, it was rough for Sharpe. No one out there should think that it's going to be easy whatsoever. His journey took years and years to go from an absolute beginner, to a fluid and seasoned professional, able to clearly visualize and achieve his dreams, conveying his vast knowledge expertly to those hungry-minded individuals out there looking to learn how to generate a respectable income online.
Advertising with Google won't have any effect on your site's presence in our search results. Google never accepts money to include or rank sites in our search results, and it costs nothing to appear in our organic search results. Free resources such as Search Console, the official Webmaster Central blog, and our discussion forum can provide you with a great deal of information about how to optimize your site for organic search. https://youtube.com/v/-cQxd1gS88s?version=3
7. Keyword research. Specific target keywords aren’t as important for SEO success as they used to be, now that Google search is fueled by semantic and contextual understanding, but you should still be able to identify both head keyword (short, high-volume keywords) and long-tail keyword (longer, conversational, low-volume keywords) targets to guide the direction of your campaign.
A strategy that is linked into the effectiveness of digital marketing is content marketing. Content marketing can be briefly described as "delivering the content that your audience is seeking in the places that they are searching for it". It is found that content marketing is highly present in digital marketing and becomes highly successful when content marketing is involved. This is due to content marketing making your brand more relevant to the target consumers, as well as more visible to the target consumer.
Still, before we get there, there's a whole lot of information to grasp. As an online marketer myself, it's important that I convey the truth about the industry to you so that you don't get sucked up into the dream. While there are legitimate marketers like Sharpe out there ready and willing to help, there are loads of others that are simply looking to help part you from your hard-earned cash. Before you do anything, gather all of the information you can.
Our Website Design & Development team has the skill and creativity to take your vision and translate that into an amazing interactive experience. Our designers and usability experts use best practices for combining amazing designs with an effective user experience. Our web developers and SEO developers work together to create websites that have both aesthetic appeal and SEO friendly code structure. Our proprietary methods for SEO website development will ensure that you hit the ground running upon launch!
Internet Marketing Inc. provides integrated online marketing strategies that help companies grow. We think of ourselves as a business development consulting firm that uses interactive marketing as a tool to increase revenue and profits. Our management team has decades of combined experience in online marketing as well as graduate level education and experience in business and finance. That is why we focus on creating integrated online marketing campaigns designed to maximize your return on investment. https://m.youtube.com/e/-cQxd1gS88s
Being a leading data-driven agency, we are passionate about the use of data for designing the ideal marketing mix for each client and then of course optimization towards specific ROI metrics. Online marketing with its promise of total measurement and complete transparency has grown at a fast clip over the years. With the numerous advertising channels available online and offline it makes attributing success to the correct campaigns very difficult. Data science is the core of every campaign we build and every goal we collectively set with clients. http://www.youtube.com/v/-cQxd1gS88s?version=3
Let’s say, for example, that you run a construction business that helps with home repairs after natural disasters and you want to advertise that service. The official term for the service is “fire restoration,” but keyword research may indicate that customers in your area search instead for “fire repair” or “repair fire damage to house.” By not optimizing for these two keywords, you’ll lose out on a lot of traffic and potential customers, even if “fire restoration” is technically more correct.
In the following sections, we’ll cover the types of videos you should create for each stage in the image above. To start, plan to create at least two videos for each. Don’t forget to include call-to-actions to help lead your audience through their purchase journey and into the role of "promoter." Over time, you can improve based on conversion rates and the content gaps you discover.
Goals and Objectives. Clearly define your objectives in advance so you can truly measure your ROI from any programs you implement. Start simple, but don’t skip this step. Example: You may decide to increase website traffic from a current baseline of 100 visitors a day to 200 visitors over the next 30 days. Or you may want to improve your current conversion rate of one percent to two in a specified period. You may begin with top-level, aggregate numbers, but you must drill down into specific pages that can improve products, services, and business sales.
In March 2006, KinderStart filed a lawsuit against Google over search engine rankings. KinderStart's website was removed from Google's index prior to the lawsuit and the amount of traffic to the site dropped by 70%. On March 16, 2007 the United States District Court for the Northern District of California (San Jose Division) dismissed KinderStart's complaint without leave to amend, and partially granted Google's motion for Rule 11 sanctions against KinderStart's attorney, requiring him to pay part of Google's legal expenses.
All of these questions can help determine what type of video you should make and where you should post it. For example, if your target audience is not familiar with your company, you probably want to make a video that focuses on brand awareness before producing an in-depth, product video. You’ll also want to host your video on a site that already has a large reach, like YouTube.
By relying so much on factors such as keyword density which were exclusively within a webmaster's control, early search engines suffered from abuse and ranking manipulation. To provide better results to their users, search engines had to adapt to ensure their results pages showed the most relevant search results, rather than unrelated pages stuffed with numerous keywords by unscrupulous webmasters. This meant moving away from heavy reliance on term density to a more holistic process for scoring semantic signals. Since the success and popularity of a search engine is determined by its ability to produce the most relevant results to any given search, poor quality or irrelevant search results could lead users to find other search sources. Search engines responded by developing more complex ranking algorithms, taking into account additional factors that were more difficult for webmasters to manipulate. In 2005, an annual conference, AIRWeb, Adversarial Information Retrieval on the Web was created to bring together practitioners and researchers concerned with search engine optimization and related topics.
The popularity of video also means that more content at the top of the funnel has to be in video format. In B2C it’s almost obvious. But B2B-people are people, too. Video content is more likely to keep the audience in the comfort zone, and they will not engage in system 2 thinking. System 1 autopilot mental state should lead to less critical thinking, less friction, and more conversions.
From these challenges, rise video marketing best practices. And it all comes down to strategy: If you want your video marketing to have results, then you must plan, test, analyze, and test again. Yes, the goal of your videos is to tell a story and engage your customers but, from a marketing perspective, your videos must also align to your sales funnel. What is the purpose of each video? Who is the audience? How does the video further your marketing goals?
There are numerous repositories to source affiliate products and services from. However, some of the biggest are sites like Clickbank, Commission Junction, LinkShare and JVZoo. You'll need to go through an application process, for the most part, to get approved to sell certain products, services or digital information products. Once approved, be prepared to hustle.
When we talk about marketing on the internet, we're talking about driving traffic or boosting visibility via a number of means. Any type of advertising done on the internet to promote any product, person, service, business or place for that matter, can be deemed as online marketing. However, to succeed in this arena, whether it's SEO, social media, email marketing or beyond, you need to ensure you adhere to the three pillars of trust first and foremost.
Deliver value no matter what: Regardless of who you are and what you're trying to promote, always deliver value, first and foremost. Go out of your way to help others by carefully curating information that will assist them in their journey. The more you focus on delivering value, the quicker you'll reach that proverbial tipping point when it comes to exploding your fans or followers.
Did you know that 85% of Facebook video is watched with no sound? Many people watch videos in places where they can't turn the sound up, or where there's background noise. Those are two important reasons why video captions matter. And, of course, video captions matter for accessibility. Include captions, and you will improve you click-through rate as those with hearing loss or impairment can still understand your video content. Captions also help with SEO by providing text that search engines can find.
A note about shooting with two cameras: Your editor will need to sync the footage between the different views. To help them do this, clap your hands loudly in the view of both cameras right before you ask the first interview question … yes, just like an old fashion clapboard. Modern editing software has auto-sync features, but this loud clap will help you initially line up the clips.
SEO techniques can be classified into two broad categories: techniques that search engine companies recommend as part of good design ("white hat"), and those techniques of which search engines do not approve ("black hat"). The search engines attempt to minimize the effect of the latter, among them spamdexing. Industry commentators have classified these methods, and the practitioners who employ them, as either white hat SEO, or black hat SEO. White hats tend to produce results that last a long time, whereas black hats anticipate that their sites may eventually be banned either temporarily or permanently once the search engines discover what they are doing. http://www.youtube.com/v/tAcs7qzygT4&feature=share
Going into network marketing? Understand that if you're not close to the top of the food chain there, your ability to generate any serious amount of income will be limited. Be wary of the hype and the sales pitches that get you thinking that it's going to work the other way. Simply understand that you're going to have to work hard no matter what you pick to do. Email marketing? Sure. You can do that. But you'll need a massive and very targeted list to make any dent. https://www.youtube.com/watch?v=-cQxd1gS88s&hc_location=ufi
Our SEO professionals are all well-respected thought leaders in the space and have decades of combined experience and include the following credentials: Search Engine Workshop Certification, Google Analytics and Yahoo Certifications, PMP Certification, UNIX Certification, Computer Engineering degrees and MBA’s. Our SEO team members are acclaimed SEO speakers and bloggers. IMI’s SEO team members have been keynote presenters at Pubcon, SMX, SEMCon, Etail, and many more influential conferences.
We have a saying that “good data” is better than “big data.” Bid data is a term being thrown around a lot these days because brands and agencies alike now have the technology to collect more data and intelligence than ever before. But what does that mean for growing a business. Data is worthless without the data scientists analyzing it and creating actionable insights. We help our client partners sift through the data to gleam what matters most and what will aid them in attaining their goals.
To get organic results by SEO, it is important to learn SEO so you can create SEO compatible website that helps you build long lasting trust in your business. You should know how to use White Hat SEO Tactics for SEO rank improvements. Websites, which are optimized for search engines and focus on relevancy and organic ranking, are optimized via White Hat SEO techniques. Some of the notable White Hat SEO practices are-
In this new world of digital transparency brands have to be very thoughtful in how they engage with current and potential customers. Consumers have an endless amount of data at their fingertips especially through social media channels, rating and review sites, blogs, and more. Unless brands actively engage in these conversations they lose the opportunity for helping guide their brand message and addressing customer concerns.
Once you have your keyword list, the next step is actually implementing your targeted keywords into your site’s content. Each page on your site should be targeting a core term, as well as a “basket” of related terms. In his overview of the perfectly optimized page, Rand Fishkin offers a nice visual of what a well (or perfectly) optimized page looks like: https://youtube.com/embed/-cQxd1gS88s
And finally, the other really important bucket is authority. Google wants to show sites that are popular. If they can show the most popular t-shirt seller to people looking to buy t-shirts online, that’s the site they want to show. So you have to convince Google - send them signals that your site is the most popular site for the kind of t-shirts that you sell. Fill this bucket by building a fan base. Build a social network, get people to link to you, get people to share your t-shirt pages on their social network saying ‘I want this!’, get people to comment, leave testimonials, show pictures of themselves wearing the product or using the product, Create a fan-base and then rally them to link to you and talk about you. That’s how you prove to Google that you are trustworthy and authoritative.
Your first opportunity to delight comes directly after the purchase. Consider sending a thank you video to welcome them into the community or an onboarding video to get them rolling with their new purchase. Then, build out a library of educational courses or product training videos to cater to consumers who prefer self-service or simply want to expand their expertise.
Yes, you read that title correctly. That out of their minds, slightly alcoholic team over at Epic Meal Time were the first to teach me about YouTube marketing. As with all successful YouTube channels, they had to build their own channel themselves. There was no network backing them or an executive producer coming on board to show them the ropes. There wasn’t even anyone with any real experience!
Trust is another important bucket that you need to be aware of when you are trying to get your site to rank in Google. Google doesn’t want to show just any website to it’s searchers, it wants to show the best website to its searchers, and so it wants to show sites that are trustworthy. One thing Google has indicated it likes to do is penalize sites or stores or companies that consistently have poor reviews, so if you have many poor reviews, in time Google is going to figure out not to show your site in their rankings because Google doesn’t want to show those sites to their searchers. So prove to Google’s algorithm that you are trustworthy. Get other highly authoritative websites to link to you. Get newspaper articles, get industry links, get other trusted sites to link to you: partners, vendors, happy customers - get them to link to your website to show that you are highly credible and trustworthy.
Social Media Marketing (SMM): Focuses on branding, reputation enhancement and enhanced customer service via social networks like Facebook, Twitter, YouTube and LinkedIn. Smaller SMM channels include Digg, Delicious, Wikipedia, StumbleUpon and MySpace. Social networks are visited by a collective total of over one-billion people. Thus, even the simplest marketing efforts, like paid advertising, reach potentially large audiences.
Brian Dean, an SEO expert and the creator of BackLinko, uses SEO tactics to rank #1 on YouTube for keywords like “on page SEO” and “video SEO”. Initially, Dean admits his YouTube account struggled to get any views. Employing SEO methods like keyword optimization has enabled Dean to rise to #1 on YouTube for search results related to his business. He published his full strategy on Backlinko.
For instance, you might use Facebook’s Lookalike Audiences to get your message in front of an audience similar to your core demographic. Or, you could pay a social media influencer to share images of your products to her already well-established community. Paid social media can attract new customers to your brand or product, but you’ll want to conduct market research and A/B testing before investing too much in one social media channel.
Shooting, editing, and producing videos has previously been a time-consuming and expensive venture that has seemed unattractive to many marketers. However, it’s now easier than ever before! With programs becoming more and more accessible, cheaper, and easier to use, people are finding themselves opening up to the idea of being both behind and in front of the camera.
The truth? Today, rising above the noise and achieving any semblance of visibility has become a monumental undertaking. While we might prevail at searching, we fail at being found. How are we supposed to get notice while swimming in a sea of misinformation and disinformation? We've become immersed in this guru gauntlet where one expert after another is attempting to teach us how we can get the proverbial word out about our businesses and achieve visibility to drive more leads and sales, but we all still seem to be lost.
Next, place the fill light at a 45-degree angle on the other side and lift it close to or just above eye level. The purpose of the fill is to soften the shadows created by the key, but without getting rid of them completely. Therefore, the fill should be dimmer than the key light. If you have to use the same type of light for both, scoot the fill back and diffuse it by clipping a clear shower curtain onto the clamp light with clothes pins.